Through decades of creative problem solving with clients and users from majestic and streamlined enterprises to exuberant visionary individuals, I have led visual development and UX/UI design of games and interactive experiences and placed more than 30 titles respectfully in the hands of people like you and me.

I started out as an architect but found that user-centered-design had huge potential in digital experiences, so I shapeshifted into UX and UI Design, where I could secretly also infuse my life long passion for game design.

Over the years I have picked up some nifty tricks from educational and behavioral psychology that powers my approach design. This combined with a humble respect for people is key to how I discover and adapt UX strategies and execute UI design.

Today I do what I love because I constantly find challenges build me up professionally and personally. Each of the projects or products I have been involved in has helped lay blocks that supports my next levelup, and that has taught me how to turn even the most stubborn brief into something desirable and valuable for the right people.